What it is: Achieve your target color every time with Top chic. What it does: Top chic is the permanent alkaline hair color for superb color results. Infused with hydrolyzed wheat protein and pantheon to add strength and shine to hair. Impeccable quality. Durable color. Get the desired effect. Accurate. Formulated with Color Link a patented technology that allows color molecules to "link" together. What else you need to know: Its Patented Penetration System ensures even pigment distribution from scalp to ends.